INTERNATIONAL
CREATOR SUMMIT
On December 2, 2021, we ran Facebook Gaming's first International Creator Summit - an immersive experience that merged educational content, live interaction, and gamified engagement. We pushed forward innovation by running one single international event, broadcasted simultaneously into 4 regions (NA, EMEA, LATAM & MENAT,) in 4 languages with 4 local hosts to over 45 countries.
1 EVENT, 4 HOSTS, 4 LANGUAGES, 45+ COUNTRIES
NEON CITY
The Creator Summit was the first international virtual event targeted to creators across NA, EMEA, LATAM and MENAT. It was broadcasted simultaneously in 4 different languages (English, Spanish, Portuguese and Arabic) to 7 Facebook partner groups, where creators had a fully localized experience guided by a streamer and shout caster from their region. This innovative international approach enabled creators from different regions to interact and play together for the first time, without any language barrier. The event had a structure similar to the Olympic Games where there is only one major event but each country watches it in its own language, guided by a local host.
NARRATIVE
The event took place inside closed Facebook partner groups where creators were immersed in the Neon City, a virtual environment created exclusively for this event utilizing Unity's game engine all environments were rendered in real time.
GAMIFICATION
To ensure engagement throughout the virtual event, multiple gaming moments were integrated to provide a fun, immersive experience. To build the spaceship, creators had to gather resources commenting with specific hashtags. The resources were used to build the spaceship piece by piece on-stream, in real time. To further engagement throughout the event, creators participated in games where they had to collaborate against the neon city’s robot threat to gather more resources for their goal. At the end of the event, each region's most engaged streamer was brought on screen to participate in the final race to decide the pilot of the spaceship, in order to win special prizes. All games were created specifically for this event and played in real time by the Streamers/Creators and the viewers.
COMMENT HIGHLIGHTS:
- ‘This summit has really made me realize i made the right choice coming to FB Gaming’
- ‘The interactivity in this stream is mindblowing’
- ‘This whole summit is amazing! I have lots of notes’
- ‘I haven’t had this much fun in a while’
- ‘Your dedication to building the community is amazing, necessary and something organizations can learn from’
- ‘My only regret about Facebook… is i wish i had streamed here earlier’
UNITY GAME DEVELOPMENT FOR LIVE EVENTS
This is a work in progress example of one of the games that was developed for our live stream. This game was played by multiple people live on stream. Players would have to race down a long industrial tunnel as their speed increase they fight to dodge obstacles and obtain power ups to charge their shields.
EVENT LOOT
Here we see special rewards delivered to viewers who participated in the livestream. They received rewards through a custom loot boxes designed to provided a selection of items in different rarities.