ANGEL GARCIA

Let's Work Together

Hi I'm Angel Garcia,

I am a multi-disciplinary Creative Director. I leverage my understanding of game development, traditional art techniques, and community to create outstanding story-led experiences for both traditional and interactive communications. I have a passion for design, entertainment, and bringing ideas to life in new and innovative ways.

https://www.linkedin.com/in/angelgarciadesigner/


Selected Work

Helping bring Facebook Gaming globally to Content Creators, Streamers and Game Developers. 

Representing Naughty Dog as their one stop shop for all branding and marketing material.

As a designer and team lead I was able to work across many major releases as well as help develop some of the worlds most engaging gaming marketing material.

 

Custom Consoles

 

Experience

META

META, Facebook Gaming, Creative Director | 2018 - 2022
As the Global Creative Director for Facebook Gaming in the Partnership Marketing Org, I was responsible for overseeing all brand activations for Gaming Creators and Gaming Developers. My team and I managed creative for North America, Latin America, Europe, the Middle East, and Asia Pacific, handling a range of executions, from live ad shoots to digital acquisition campaigns. I collaborated with cross-functional teams to develop the Facebook Gaming brand and managed all aspects of brand development.

  • Overseeing marketing campaigns creative for digital and out of home executions.
  • Developing creative strategies for web and on platform user acquisition campaigns.
  • Presenting an authentic gaming experience in all advertising and communications at home and abroad.

Naughty Dog

Marketing Graphic Design Lead |  2016  -  2018

Franchises - Uncharted, The Last of Us, Jak & Daxter

Studio Graphic Designer  & Creative Director overseeing all Naughty Dog franchise and studio branding, for marketing or licensing use.

  • Developed in partnership with Sony the The Last of Us 2 limited edition custom console and packaging. 
  • Review and approve global marketing assets for Sony marketing use. 
  • Manage and produce assets for licensing needs. 
  • Conceptualize various branded products inspired by in-game items. 
  • Develop visual strategies for print and digital initiatives. 
  • Active in developing original in-game brands and artwork. 
  • Collaborate with multiple departments to produce key art. 
  • Support the multiplayer team by developing a custom icon set for their new survival mode.
  • Produced various UI iconography and in-game store images for the multiplayer team.

Activision | Blizzard

Graphic Design Lead | March 2016  -  October 2016
Graphic Designer | February 2012 - March 2016

  Franchises - Call of Duty, Destiny, Guitar Hero Live, CWL

  • Created original design marketing, PR, first party needs, and packaging. 
  • Represented the creative services department in all cross-departmental meetings. 
  • Established yearly assets for both Call of Duty: Championships & Call of Duty: World League eSports 
  • Worked closely with Call of Duty Endowment (C.O.D.E) to develop a line of annual dog tags to raise funds for the non-profit organization. 
  • Oversaw editorial magazine covers for ESPN, Edge, Game Informer, and a variety of oversees publications. 
  • Earned a MarCom Award Gold for ESPN: Marshawn Lynch Answers The Call of Duty. 
  • Developed a strategic template for marketing’s mictrotransation items. 
  • Lead a team of Graphic Designers to support marketing needs. 
  • Mentored and trained all new team members across all franchises on graphic design best practices. 
  • Managed the process of creating high resolution screen shots for editorial use. 
  • Generated various internal facing design initiatives for employee engagement.




Skills & Expertise

  • Creative Direction
  • Brand Development
  • Concept Development
  • Corporate Identity
  • Adobe Creative Suite
  • Livestream asset development
  • Unreal
  • Unity
  • Blender
  • Packaging
  • Illustration
  • Photography
  • Advertising
  • Typography

Publications

  • ESPN Magazine
  • Game Informer
  • Edge Magazine
  • Fortune 
  • Forbes

Games Launched

  • Call of Duty: Modern Warfare DLC
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Black Ops 2
  • Call of Duty: Declassified (PSP)
  • Call of Duty: Ghosts
  • Call of Duty: Strike Team (mobile)
  • Call of Duty: Elite (online)
  • Call of Duty: Advanced Warfare
  • Destiny
  • Destiny: The Taken King DLC
  • Destiny: Rise of Iron DLC
  • Guitar Hero Live
  • Call of Duty: Black Ops 3
  • Call of Duty Online (Tencent)
  • Call of Duty: Infinite Warfare
  • Call of Duty: Modern Warfare Remastered
  • Uncharted: Lost Legacy
  • The Last of Us: Part 2

Using Format