ANGEL GARCIA

META

META, Facebook Gaming, Creative Director | 2018 - 2022
As the Global Creative Director for Facebook Gaming in the Partnership Marketing Org, I was responsible for overseeing all brand activations for Gaming Creators and Gaming Developers. My team and I managed creative for North America, Latin America, Europe, the Middle East, and Asia Pacific, handling a range of executions, from live ad shoots to digital acquisition campaigns. I collaborated with cross-functional teams to develop the Facebook Gaming brand and managed all aspects of brand development.

• Overseeing marketing campaigns creative for digital and out of home executions.
• Developing creative strategies for web and on platform user acquisition campaigns.
• Presenting an authentic gaming experience in all advertising and communications at home and abroad.

Naughty Dog

Marketing Graphic Design Lead |  2016  -  2018

Franchises - Uncharted, The Last of Us, Jak & Daxter

Studio Graphic Designer  & Creative Director overseeing all Naughty Dog franchise and studio branding, for marketing or licensing use.

• Developed in partnership with Sony the The Last of Us 2 limited edition custom console and packaging. 
• Review and approve global marketing assets for Sony marketing use. 
• Manage and produce assets for licensing needs. 
• Conceptualize various branded products inspired by in-game items. 
• Develop visual strategies for print and digital initiatives. 
• Active in developing original in-game brands and artwork. 
• Collaborate with multiple departments to produce key art. 
• Support the multiplayer team by developing a custom icon set for their new survival mode.
• Produced various UI iconography and in-game store images for the multiplayer team.

Activision | Blizzard

Graphic Design Lead | March 2016  -  October 2016
Graphic Designer | February 2012 - March 2016

  Franchises - Call of Duty, Destiny, Guitar Hero Live, CWL

• Created original design marketing, PR, first party needs, and packaging. 
• Represented the creative services department in all cross-departmental meetings. 
• Established yearly assets for both Call of Duty: Championships & Call of Duty: World League eSports 
• Worked closely with Call of Duty Endowment (C.O.D.E) to develop a line of annual dog tags to raise funds for the non-profit organization. 
• Oversaw editorial magazine covers for ESPN, Edge, Game Informer, and a variety of oversees publications. 
• Earned a MarCom Award Gold for ESPN: Marshawn Lynch Answers The Call of Duty. 
• Developed a strategic template for marketing’s mictrotransation items. 
• Lead a team of Graphic Designers to support marketing needs. 
• Mentored and trained all new team members across all franchises on graphic design best practices. 
• Managed the process of creating high resolution screen shots for editorial use. 
• Generated various internal facing design initiatives for employee engagement.