CREATOR CAMPAIGN
"What will you create?"
OVERVIEW
Drive brand awareness and consideration of Facebook Gaming and drive acquisition of GVC pages and Level Up enrollments. In our creative for this campaign, we continued the theme of bringing the world of play to life. How could we illustrate and bring to life the action and engagement that happens between a streamer and their community.
AWARENESS
- Concept and Messaging: Our objective is to inspire action with potential creators to take the next step with Facebook Gaming: by sharing behind-the-scenes footage of our creators setting up and streaming on our platform in action! We feature a global set of our own FBG creators with representation from LATAM, APAC and the US. We are driving relatability and authenticity with our brand by showcasing the diversity of our creators in an authentic way.
ACQUISITION
Producing net new creative due to ad fatigue
- Launching all new creative promoting both GVC acquisition and Level Up enrollment to give our campaigns a refresh. By leveraging market-specific learnings, such as top game genres, we’re looking to improve localized creative with the usage of vibrant illustrations of gaming power-ups to showcase some of the program benefits. Collectively they’ll make Level Up the logical next step for anyone that’s taking streaming seriously.
- Leveraging data allowed us to identify the most popular game genres by region, and reflect that in the creative. This leads to more nuanced localized work. For NA were leveraging action based iconography, in APAC we’re using Fantasy and LATAM we’re using sports/soccer.